Support YOUR Farmers Markets This Giving Season
Giving Tuesday December 1, 2020 is a global day of generosity that highlights the power of people and organizations to make a positive impact on the lives of others, and thus transform their communities and the world. You can participate in Giving Tuesday by donating to Heirloom Farmers Markets! Your tax-deductible donation benefits our mission to increase vital access to the community for local nutritious food, and provide economic opportunity for many local family-owned small businesses. Food access and economic opportunity are both threatened by the COVID-19 pandemic, which has led to significantly increased food insecurity in our community. During this time of uncertainty, farmers markets serve a crucial role in supporting resilient local food systems. Will you join the global giving movement by donating to your local farmers markets?
Your donation, REGARDLESS OF AMOUNT, fuels our mission and directly supports:
- Access to local healthy food for customers with SNAP/EBT, and FMNP WIC/Senior food benefits who rely on their purchases to be matched with a dollar-for-dollar program. We’ve already distributed over $63,400 in SNAP dollars this year that customers can spend with our local food producers in addition to a matching amount for Double Up Food Bucks spent directly with our farmers on Arizona-grown produce.
- Our mission to keep Southern Arizona growing food. The 30+ farms in our market system sell directly to the community, allowing farms to keep more of their profits.
- The infrastructure for more than 250 local small businesses that otherwise may not survive. At our markets, producers sell directly to customers, and you can truly know your farmer!
The Governor of Arizona has designated farmers markets an essential service during the pandemic. As open-air grocery stores, farmers markets offer an important alternative to congested supermarket stores, and serve as a critical food access point for many SNAP/EBT customers.
Heirloom Farmers Markets have historically been a hub for the community to get to know their food, farmers, producers, and neighbors. Since the pandemic began, we have had to make some tough decisions in order to ensure a safe and efficient shopping environment, including significantly reducing the number of vendor spaces at all markets to allow for physical distancing, and temporarily closing our large Green Valley market. As a result, we have had a substantial loss in revenue. Some of our beloved unique offerings have also been suspended during this time, such as seasonal food festivals, our Market Ambassador program, Taste of The Market education and food sampling, live music, and communal eating areas. We look forward to when we can safely bring back more vendors and activities to the markets. In the meantime, we need your help to continue our operations which have been challenged by the pandemic.
Heirloom Farmers Markets is a 501c3 nonprofit organization that has been serving the greater Tucson area for over 20 years. Your gift is tax-deductible to the full extent of the law (EIN #463227755).