Heirloom Farmers Market Market Ambassador Program helps SNAP, WIC & FMNP Senior customers shop, cook, and eat locally. Thanks to the support of our NEW sponsor, Arizona Complete Health, the Market Ambassador Program has the opportunity to continue serving the southern Arizona community. The Market Ambassador at the Rillito Park Farmers Market is easily spotted wearing a bright orange apron and is out and about helping customers.
SNAP and FMNP customers are encouraged to seek out the Market Ambassador from the moment they receive their benefits to the moment they buy their food. The Market Ambassador gives market tours and connects SNAP and WIC customers with farmers. With the Market Ambassador as a guide, customers learn about seasonal produce, create shopping lists and grocery budgets, and brainstorm recipes and meal plans. These efforts engage SNAP and FMNP customers to enjoy the farmers markets and return for healthy and locally grown food. “The more that people know about food and nutrition, the bigger impact we have on the community,” says Taste of the Market Development Director Doran Hadan. HeirloomFM is working closely with SNAP-Ed to build a Market Ambassador position that is replicable at other farmers markets around the state.
This program is possible through generous support from Arizona Complete Health.